Case in point: Nars Velvet Matte Lip Pencil in "Damned."
The color has been around for years, but due to much internet publicity in the past few months (I mean, the deep matte magenta screams "Fall!"), it became nearly - if not completely - impossible to procure. After going into every Sephora I could (yes, even the one at 99th Street and Columbus Avenue), stalking every department store website, and checking in on Nars.com; Sephora.com finally notified me that it was back in stock, so obviously, I ordered it on the spot.
And here she is, in all her glory.
And dammit, she's perfect.